Feasibility Study for Fast Food Restaurant

Feasibility Study for Fast Food Restaurant I would first like to thank Mrs Sumaira Hamid for giving us the opportunity to conduct this project which has enabled me to understand fast food restaurants more closely and thus it defiantly increases my knowledge about the subject. I would also like to thank my friends, as without their cooperation this project would not have been completed. Executive summary This project is purely based on economic and financial analysis. Here I have conducted a feasibility study for a fast food restaurant. I have tried to cover all the aspects, economically related and financially related to the proposed project. There are two main parts in this project. first one is the pre-feasibility study and second is feasibility study. In the first part I have analyzed the scenario in the sector and market potential. In the second part I have tried to cover the financially related aspects of the project. Introduction Definition of fast food: Inexpensive food, such as hamburgers and fried chicken, prepared and served quickly. Food prepared and served quickly. A fast food restaurant is the one that after ordering supplies food quickly and with minimum service. Generally all restaurants are characterized as fast food restaurant. The food in these restaurants is pre prepared and kept warm. The food is produced in a huge quantity. There are some fast food restaurants, which even dont provide sitting area to its costumers. Main characteristics of a fast food restaurant The main aim of fast food outlet is to focus on consumer convenience. The increasing number of outlets clearly states the demand of consumer for fast food in the country. The company increases its accessibility by increasing number of outlets. The concept of free home delivery and take away has increased the sales, a major increase has been seen in satellite outlets such as airports, railway stations, gas station etc. The fast food is popular among consumer for several reasons. Some of them are as following; Deliver food to costumer at a low price. Accessibility for consumer. Good reputation for cleanliness. Fast service. Child friendly atmosphere. Break from routine cooking. Another aim of fast food restaurant is to decrease the cost and time consumed for food consumption. The rise in population, employment and increasing work schedule has increased the value of time. Thus our economy is increasingly becoming service oriented. Fast food industry is becoming an important part our life. In these scenarios fast food industry will grow with a moderate speed. Fast food industry is becoming an important part our life. Scrotal analysis Fast food industry is very popular in Pakistan, as many international fast food chains like K.F.C, McDonalds, Pizza-hut, Subway, etc are based here. These international corporations cater to high income segment and modify their menu according to the taste of their potential consumer. These international chains are not the only source of fast food in the country. Many local chains (AFC, Bryani express, cock and bull, Lahore brost) has been developed over time, to give a good competition to these international chains by lowering their prices and hence increasing their sales by catering middle income and low income level consumers. The behavioral change in food consumption among people has attracted many international organizations. Fast food industry in Pakistan insures a promising return. It has shown impressive progress in the past, and will continue in the future. The presence of international organization operating in the region is a clear shade of investment opportunity in the country. The Market of fast food industry in Pakistan has a room for many more. With the little help of government, much more can be done attract more international organization, or to bring up the local ones. Presence of SME Small and Medium Enterprises (SMEs) play a pivotal role in giving necessary impetus to  employment generation, GDP growth and poverty alleviation and hence have been recognized  increasingly all over the world. Although the performance of SME sector in Pakistan is quite encouraging, however due to some inherent and structural weaknesses and problems, its access to credit from the formal sector has been inadequate. The analysis of quality of loan portfolio reveals that, the quality of SME loans has improved over the year in this sector. List of some popular fast food restaurants in Pakistan McDonalds Pizza Hut KFC Subway Nandos Al Baik Al-Najam Fried Chicken [50] Arizona Grill Chicken Cottage Ginos Mr. Burger PapaSallis Pizza AW Papa Johns Pizza Express Pizza Next Dominos Dunkin Donuts Investment opportunity As the value of time in Pakistan is increasing day by day due to hectic work schedule, people are trying to save their time from any mean they can, and thus are becoming increasingly service oriented. Fast food industry gives a good opportunity to save their time by providing fast and healthy food to its costumers. The food service industries that offer the highest levels of convenience have, been rewarded with strong sales growth. The value of consumer time, as well as the demand for consistent, high-quality food products, will continue to shape the fast food industry. Fast food is becoming an increasingly significant part of the young generations diet. The role of convenience in this dietary shift cannot be over-emphasized, and the future growth of the rest of the food service industry will be driven in large part by its ability to find new ways to save consumers time. Another important fact is the increase in food consumption due to increase in population. Considering these factors, investment in fast food restaurant is a good opportunity There are some critical important factors, which if acted upon properly will provide a promising investment opportunity. Identify goals and ways to measure them. Adjustments according to change in consumer habits. Implementation system and ensure consistency of operation. Points of difference that enables them to dominant their market nitch. Consistency of quality and service, and operating systems and management procedure. Menu selection and pricing. The specific location within your target area. Conduct market survey. In depth investigation Pakistan, currently ranked as 6th in terms of total population, is characterized by a high  Population growth rate of 1.9% (Pakistan Economic Survey 2005) and is set to take the top  Three positions in terms of total population with already 153.4 Million people registered in  2005. With this, the per capita income has increased to US$ 736 while the productive age  group (15 to 64) years is said to take the major chunk of population (67% of total  population) by 2020. The growth rate in food consumption is also augmented by the rapid increase in the  employment rate for males / female population aging between 20 to 29 years (fast food  goers) hence the greater income contribution to the overall income generated is expected to  be higher. The growth in Risks There are certain risks involved in this sector. Some of them are stated below. Increase in pieces of raw material. Political instability Change of trend in consumption pattern. Required machinery and other equipment The quality of food is highly affected by the technology used in its production. The machinery required for production of fast food products is easily available in international market as well as in local market. It is up to the owner weather to purchase expensive branded ones or the cheaper ones. This decision depends on the question how much importance the owner gives to the quality of food being served to the consumer?. As fast food industry is growing day by day, so is the technology being used in it. Branded equipment (first hand and second hand) is available in the market. The minimum delivery time required is three months, if ordered through an internet vendor. There are also re-conditioned machines available in the market. Some outlets, before closing their business sell their machinery at low cost. Maintenance of machinery is very important for maximum quality and long life of the equipment. The machine requires routine cleaning, maintenance and annual service. We will use new machinery with latest technology in our project. This would help us in producing good quality food products, high efficiency, low labor and operating cost and would reduce human errors. The machinery required for the plant is easily available in local market, so all the purchases will be done locally. Local purchases would help us in clams of default piece, would prevent us from high transportation costs and government taxes and would reduce our time to start the project. Raw material The raw material required for the production in a fast food restaurant is easily available locally. In every city there is a local market from where these material are easily available at cheap prices. Thus the raw material for the proposed project will be purchased from the city local market .the list of raw material is given bellow with their nit prices, total units required and total cost. Items Quantity Per unit or per kilogram price Total price Eggs 100 50 5,000 Sugar 70 30 2,100 Spices 250 300 75,000 Flour for batter 100 70 7,000 Chicken 1000 115 115,000 Meat 400 250 100,000 Beef 400 150 60,000 Cheese 300 250 75,000 Oil 400 100 40,000 Sauces 250 200 50,000 Corn 50 80 4,000 Carrot 50 15 750 Cabbage 60 20 1,200 Tomatoes 70 24 1,680 Onion 100 18 1,8000 Lettuce 60 15 900 Total 539,430 Human resource Hiring right employee for the right job dose not only contributes to your sales but also creates a good image in the sight of consumer. There are several categories of personnel in the restaurant business: manager, cooks, servers and cleaners. The manager is the most important part of any organization. The manager for the proposed project should be skilled, should know about the area, supplies buying sources and most importantly should know about the buying behaviors of customers. At initial stage of a restaurant five people are required to carry out the work at kitchen. Another important part of a restaurant is servers. The servers will have the most interaction with customers, so they need to make a favorable impression, work well under pressure and meeting the demands for customers. Land requirement for the project The outlet of a fast food restaurant should be in such place where the traffic of its potential costumer is maximum. In the distribution of land for different areas in a restaurant, it is recommended that the largest part should be donated to the dining hall and second preference should be given to kitchen. The land requirement in our project is 4475 sq.ft. The area should be populated and should have proper utilities and facilities. The construction cost totally depends on the size of land the amount of work to be done on it. In our project the construction requirement in different parts of the restaurant is different. For example construction cost for kids playing area would be lower than construction cost for waiting area, as less has to be done in waiting area as compared to dining area. Location The location chosen for the required project is JOHER TOWN MAIN BUALIVORD.The traffic of potential costumer is maximum there .the construction of micro shopping mall and Pakistan trade center would bring a huge wave of potential costumers Rent The rent at Johet Town Main Boulevard for a double storied building is 125,000 per month. Plant capacity The area required for this restaurant is 4500 sq feet. The seating arraignment is for 100 people. There are 25 dieing tables, and four people can sit on one table. The total management in the restaurant comprises of 23 people. Ten people can be seated at the waiting lung. Hence in total, the restaurant can shelter up-to 130 to 140 at a time. Utilities Assumptions Rent increases by 5% after every year. Salaries increase by 2% after every year. Residual value is zero. Capital utilization differs in four years, and remains constant afterwards. Debt-equity ratio is 50-50. Straight-line method is used for depreciation. Current interest rate is 20%.. Tax rate is 20%.. 150 people visit the restaurant every day. Average purchase amounts RS.120. Do-ability of the project The proposed project can show high returns. the project perfectly sets to the changing patterns of the country. If the gets good reorganization among its potential costumers, the project can show amazing result, and can prove a good investment for the investor. Comparative advantage As the demand for fast-food increases, the prices increase with it. The only comparative advantage is that, the owner will offer low prices to the costumers. This would increase its sales. ACCABILITY OF THE PROJECT As shown, that the NPVs and IRRs calculated above are negative in most of the cases, except the resource statement. This shows that the project is not acceptable. On the other hand if the revenues assumed above are increased, the returns will increase, and thus will end up with positive NPV. This can be done by proper marketing of the restaurant.

Part Four Chapter II

II Parminder was not supposed to be working the next morning, but she had a meeting in Yarvil. Once the children had left for school she moved methodically around the house, making sure that she had everything she needed, but when the telephone rang, she jumped so much that she dropped her bag. ‘Yes?' she yelped, sounding almost frightened. Tessa, on the other end of the line, was taken aback. ‘Minda, it's me – are you all right?' ‘Yes – yes – the phone made me jump,' said Parminder, looking at the kitchen floor now littered with keys, papers, loose change and tampons. ‘What is it?' ‘Nothing really,' said Tessa. ‘Just calling for a chat. See how you are.' The subject of the anonymous post hung between them like some jeering monster, dangling from the line. Parminder had barely allowed Tessa to talk about it during yesterday's call. She had shouted, ‘It's a lie, a filthy lie, and don't tell me Howard Mollison didn't do it!' Tessa had not dared pursue the subject. ‘I can't talk,' said Parminder. ‘I've got a meeting in Yarvil. A case review for a little boy on the at-risk register.' ‘Oh, right. Sorry. Maybe later?' ‘Yes,' said Parminder. ‘Great. Goodbye.' She scooped up the contents of her bag and hurried from the house, running back from the garden gate to check that she had closed the front door properly. Every so often, as she drove, she realized that she had no recollection of travelling the last mile, and told herself fiercely to concentrate. But the malicious words of the anonymous post kept coming back to her. She already knew them by heart. Parish Councillor Dr Parminder Jawanda, who pretends to be so keen on looking after the poor and needy of the area, has always had a secret motive. Until I died, she was in love with me, which she could barely hide whenever she laid eyes on me, and she would vote however I told her to, whenever there was a council meeting. Now that I am gone, she will be useless as a councillor, because she has lost her brain. She had first seen it the previous morning, when she opened up the council website to check the minutes of the last meeting. The shock had been almost physical; her breathing had become very fast and shallow, as it had been during the most excruciating parts of childbirth, when she had tried to lift herself over the pain, to disengage from the agonizing present. Everyone would know by now. There was nowhere to hide. The oddest thoughts kept coming to her. For instance, what her grandmother would have said if she had known that Parminder had been accused of loving another woman's husband, and a gora to boot, in a public forum. She could almost see bebe covering her face with a fold of her sari, shaking her head, rocking backwards and forwards as she had always done when a harsh blow had hit the family. ‘Some husbands,' Vikram had said to her late last night, with a strange new twist to his sardonic smile, ‘might want to know whether it was true.' ‘Of course it isn't true!' Parminder had said, with her own shaking hand over her mouth. ‘How can you ask me that? Of course it isn't! You knew him! He was my friend – just a friend!' She was already passing the Bellchapel Addiction Clinic. How had she travelled so far, without realizing it? She was becoming a dangerous driver. She was not paying attention. She remembered the evening that she and Vikram had gone to the restaurant, nearly twenty years ago, the night they had agreed to marry. She had told him about all the fuss the family had made when she had walked home with Stephen Hoyle, and he had agreed how silly it was. He had understood then. But he did not understand when it was Howard Mollison who accused her instead of her own hidebound relatives. Apparently he did not realise that goras could be narrow, and untruthful, and full of malice †¦ She had missed the turning. She must concentrate. She must pay attention. ‘Am I late?' she called, as she hurried at last across the car park towards Kay Bawden. She had met the social worker once before, when she had come in for a renewal of her prescription for the pill. ‘Not at all,' said Kay. ‘I thought I'd show you up to the office, because it's a rabbit warren in here †¦' Kay led her down a shabby, deserted institutional corridor into a meeting room. Three more women were already sitting there; they greeted Parminder with smiles. ‘This is Nina, who works with Robbie's mother at Bellchapel,' said Kay, sitting down with her back to the venetian-blinded windows. ‘And this is my supervisor Gillian, and this is Louise Harper, who oversees the Anchor Road Nursery. Dr Parminder Jawanda, Robbie's GP,' Kay added. Parminder accepted coffee. The other four women began talking, without involving her. (Parish Councillor Dr Parminder Jawanda, who pretends to be so keen on looking after the poor and needy of the area †¦ Who pretends to be so keen. You bastard, Howard Mollison. But he had always seen her as a hypocrite; Barry had said so. ‘He thinks that because I came from the Fields, I want Pagford overrun by Yarvillians. But you're proper professional class, so he doesn't think you've got any right to be on the side of the Fields. He thinks you're a hypocrite or making trouble for fun.') ‘†¦ understand why the family's registered with a GP in Pagford?' said one of the three unfamiliar social workers, whose names Parminder had already forgotten. ‘Several families in the Fields are registered with us,' said Parminder at once. ‘But wasn't there some trouble with the Weedons and their previous – ?' ‘Yeah, the Cantermill practice threw them out,' said Kay, in front of whom sat a pile of notes thicker than either of her colleagues. ‘Terri assaulted a nurse there. So they've been registered with you, how long?' ‘Nearly five years,' said Parminder, who had looked up all the details at the surgery. (She had seen Howard in church, at Barry's funeral, pretending to pray, with his big fat hands clasped in front of him, and the Fawleys kneeling beside him. Parminder knew what Christians were supposed to believe in. Love thy neighbour as thyself †¦ if Howard had been more honest, he would have turned sideways and prayed to Aubrey †¦ Until I died, she was in love with me, which she could barely hide whenever she laid eyes on me †¦ Had she really not been able to hide it?) ‘†¦ last seen him, Parminder?' asked Kay. ‘When his sister brought him in for antibiotics for an ear infection,' said Parminder. ‘About eight weeks ago.' ‘And how was his physical condition then?' asked one of the other women. ‘Well, he's not failing to thrive,' said Parminder, withdrawing a slim sheaf of photocopied notes from her handbag. ‘I checked him quite thoroughly, because – well, I know the family history. He's a good weight, although I doubt his diet's anything to write home about. No lice or nits or anything of that description. His bottom was a bit sore, and I remember his sister said that he still wets himself sometimes.' ‘They keep putting him back in nappies,' said Kay. ‘But you wouldn't,' asked the woman who had first questioned Parminder, ‘have any major concerns health-wise?' ‘There was no sign of abuse,' said Parminder. ‘I remember, I took off his vest to check, and there were no bruises or other injuries.' ‘There's no man in the house,' interjected Kay. ‘And this ear infection?' her supervisor prompted Parminder. ‘You said it was the sister who brought him in, not the mother? Are you Terri's doctor, too?' ‘I don't think we've seen Terri for five years,' said Parminder, and the supervisor turned to Nina instead. ‘How's she doing on methadone?' (Until I died, she was in love with me †¦ Parminder thought, Perhaps it's Shirley, or Maureen, who's the ghost, not Howard – they would be much more likely to watch her when she was with Barry, hoping to see something with their dirty old-womanish minds †¦ ) ‘†¦ longest she's lasted on the programme so far,' said Nina. ‘She's mentioned the case review quite a lot. I get the feeling she knows that this is it, that she's running out of chances. She doesn't want to lose Robbie. She's said that a few times. I'd have to say you've got through to her, Kay. I really do see her taking some responsibility for the situation, for the first time since I've known her.' ‘Thank you, but I'm not going to get over-excited. The situation's still pretty precarious.' Kay's dampening words were at odds with her tiny irrepressible smile of satisfaction. ‘How are things going at nursery, Louise?' ‘Well, he's back again,' said the fourth social worker. ‘He's been in full attendance for the past three weeks, which is a dramatic change. The teenage sister brings him. His clothes are too small and usually dirty, but he talks about bath and meal times at home.' ‘And behaviourally?' ‘He's developmentally delayed. His language skills are very poor. He doesn't like men coming into the nursery. When fathers turn up, he won't go near them; he hangs around the nursery workers and becomes very anxious. And once or twice,' she said, turning a page in her notes, ‘he's mimicked what are clearly sexual acts on or near little girls.' ‘I don't think, whatever we decide, there can be any question of taking him off the at-risk register,' said Kay, to a murmur of agreement. ‘It sounds like everything hinges on Terri staying on your programme,' said the supervisor to Nina, ‘and staying off the game.' ‘That's key, certainly,' Kay agreed, ‘but I'm concerned that even when she's heroin-free, she doesn't provide much mothering to Robbie. Krystal seems to be raising him, and she's sixteen and got plenty of her own issues †¦' (Parminder remembered what she had said to Sukhvinder a couple of nights previously. Krystal Weedon! That stupid girl! Is that what being in a team with Krystal Weedon taught you – to sink to her level? Barry had liked Krystal. He had seen things in her that were invisible to other people's eyes. Once, long ago, Parminder had told Barry the story of Bhai Kanhaiya, the Sikh hero who had administered to the needs of those wounded in combat, whether friend or foe. When asked why he gave aid indiscriminately, Bhai Kanhaiya had replied that the light of God shone from every soul, and that he had been unable to distinguish between them. The light of God shone from every soul. She had called Krystal Weedon stupid and implied that she was low. Barry would never have said it. She was ashamed.) ‘†¦ when there was a great-grandmother who seemed to provide some back-up in care, but – ‘ ‘She died,' said Parminder, rushing to say it before anyone else could. ‘Emphysema and stroke.' ‘Yeah,' said Kay, still looking at her notes. ‘So we go back to Terri. She came out of care herself. Has she ever attended parenting classes?' ‘We offer them, but she's never been in a fit state to attend,' said the woman from the nursery. ‘If she agreed to take them and actually turned up, it would be a massive step forward,' said Kay. ‘If they close us down,' sighed Nina from Bellchapel, addressing Parminder, ‘I suppose she'll have to come to you for her methadone.' ‘I'm concerned that she wouldn't,' said Kay, before Parminder could answer. ‘What do you mean?' asked Parminder angrily. The other women stared at her. ‘Just that catching buses and remembering appointments isn't Terri's forte,' said Kay. ‘She only has to walk up the road to Bellchapel.' ‘Oh,' said Parminder, mortified. ‘Yes. Sorry. Yes, you're probably right.' (She had thought that Kay was making a reference to the complaint about Catherine Weedon's death; that she did not think Terri Weedon would trust her. Concentrate on what they're saying. What's wrong with you?) ‘So, big picture,' said the supervisor, looking down at her notes. ‘We've got neglectful parenting interspersed with some adequate care.' She sighed, but there was more exasperation than sadness in the sound. ‘The immediate crisis is over – she's stopped using – Robbie's back in nursery, where we can keep a proper eye on him – and there's no immediate concern for his safety. As Kay says, he stays on the at-risk register †¦ I certainly think we'll need another meeting in four weeks †¦' It was another forty minutes before the meeting broke up. Kay walked Parminder back down to the car park. ‘It was very good of you to come in person; most GPs send through a report.' ‘It was my morning off,' said Parminder. She meant it as an explanation for her attendance, because she hated sitting at home alone with nothing to do, but Kay seemed to think that she was asking for more praise and gave it. At Parminder's car, Kay said, ‘You're the parish councillor, aren't you? Did Colin pass you the figures on Bellchapel I gave him?' ‘Yes, he did,' said Parminder. ‘It would be good to have a talk about that some time. It's on the agenda for the next meeting.' But when Kay had given her her number, and left, with renewed thanks, Parminder's thoughts reverted to Barry, the Ghost and the Mollisons. She was driving through the Fields when the simple thought that she had tried to bury, to drown out, slipped past her lowered defences at last. Perhaps I did love him.

Different Factors That Contribute to the Growth and Failure

THE IMPACT OF DIFFERENT FUNDAMENTALS OF FILM IN THE SUCCESS OR FAILURE OF THE INDUSTRY 1) Introduction The Film Industry is an important vehicle for social, cultural, political and economic development because a well nurtured film industry can be a major source of employment and an effective tool and platform for the cultured expression of the people. The industry can also promote a country’s potential as an investment and tourist destination and as an advocacy tool and shaper of opinion; film can in itself be used to effectively demystify cultural and ethnic differences by using it to promote integration and unity of people.Film is not only a tool for information and entertainment but also a powerful communications instrument for national integration, for social and economic development and for the exploitation, preservation and further enrichment of cultural heritage. By writing this paper I intent to find out the different factors that contribute to the growth and failure o f the film industry in general. This in turn helps the current students learning film production and those already in the film business because they can improve or learn from the shortcomings of the current methods.The audience will also benefit from this because they get to appreciate what it entails to produce a film. (1. 2) Background The Kenyan film industry has improved drastically from the hay days of only using one editing suite for the whole country and not using top notch equipment. People have become creative and innovative with the development and advancement in technology. Although these benefits reside on our side, there are some challenges that decline the growth of film industry. Capital and Finance:In order to produce good quality films we need a large amount of capital for the production and marketing. Good quality films need a large amount of capital for production and marketing just like we observe from our Hollywood counterpart where millions of dollars are spent in production and marketing and this makes their films unbeatable with quality in the film market. The production of a film requires lots of traveling, costume designing, hiring of affiliate partners like production houses among other expenses incurred during the whole production process.Before a movie appears on your screen or a cinema hall, it goes on a very long process which might take a period of more than one year, during this whole period the actors and actresses need to satisfy their daily needs and hence they are signed a contract in which they are paid. All these require a large amount of capital which is still a scarce in many Kenyan industries. Limited creativity: One important factor in finding Kenya’s film voice comes in the very first stages of a film: telling the story. Sitati (2008) explained that attention to cinematic storytelling is the key:That's been our biggest challenge here.We have excellent stories being told, but sitting and formulating a story and creatively bringing out the true aspect of what it is you want to bring out, that's what is lacking. We have excellent cameramen, but it's important to have a creative story. The few films that have been produced locally lack enough creativenesses in the storyline and the production itself. Creativity is a quality that makes a product distinguishable from others because of its uniqueness, and when it lacks, the whole project is incompetent. Market: Another challenge explored in this study focuses on what to do with a film once it has been completed.The market for African films is still a way too far from reaching a climax where it tops the film charts across the globe with Nigeria struggling. This makes the movies outdated before making a major sale in the market; sometimes the cost of production overtakes the amount of sale. For a Kenyan film to find an audience, both within Kenya and without, it needs to be irresistibly good. This is an inevitable consequence of the development o f the Kenyan film industry. Beginning with a solid foundation in film education, the films to come from Kenya’s educated filmmakers can’t help but eventually be deserving of international attention.A great film will get noticed. Film policies: The policies governing the film industry in Kenya have restricted the production of certain films example Otto The Blood Birth, a film produced in Kenya by Kenyans was banned even before its release to the market simply because it was a genre type horror. This demotivates local and international film makers who had a potential of investing in this industry. Piracy: Piracy is a global issue affecting software and film industry all over the world. In Kenya, music and other entertainment productions have severely suffered this crime which is way too far to be stopped.As the World Story Organization sees it, it starts with education in the principles of storytelling with the language of film, embedded in the indigenous life and cultu re of the people: better stories being told better. As Kenya’s film industry organizes itself, it will lead to greater opportunities and happy filmmakers, drawing the attention of local businesses, rewarding them for taking a risk in investing in Kenyan film. These stories will lead to memorable, distinctly Kenyan films that will be irresistibly good, garnering attention even beyond Kenya’s borders.As the industry grows more secure, so will the audience following the product. A film made in Kenya will be able to be relied upon to provide quality, unique, challenging, noteworthy, and important films as time goes on. This should be the vision for a self-sustaining, indigenous film industry in Kenya. 1. 3 Problem Statement The overall research problem addressed in this study is that despite having all the relevant facilities and equipments to make beautiful work we are still lagging behind. We have had exposure to film for about 60 years but e haven’t taken the adv antage of this and compete against the big guns. The main problem is that people enter into film with their mind set that they will be making money and become millionaires, they should first see it as a passion because it might reach a time that they will have to do free stuff for people and do other extra jobs so as to make ends meet. This in turn makes them quit half way. 1. 4 The Purpose of the Study The purpose of this study is to find out the different factors that contribute to the growth and failure of the film industry in general.This in turn helps the current students learning film production and those already in the film business because they can improve or learn from their mistakes. The audience will also benefit from this because they get to appreciate what it entails to produce a film. 1. 4. 1 the objectives of the study are: 1. To determine the main factors that lead to the success or failure of the film industry in general 2. To establish interventions of helping the industry to grow 3. To find out the effects of this factors in the growth of the industry. (1. ) Significance- here state specific beneficiaries and how they benefit i. e students, government , policy makers etc The significance of this study is to help in the improvement of the industry not that the industry is in shambles but to help in the improvement of the small areas that need improvement. (1. 6) Scope The study is to investigate the impact of different fundamentals of film in the success or failure of the industry in Multimedia University College of Kenya. (1. 7) Limitations and Delimitations Due to time limits on the study, however, the population was restricted to the school, MMU.Because the majority of studies concerned with the aspect of the situation needed to be addressed more with the media students than with any other respondents so as to determine the problem. (1. 8) conceptual framework The major yardstick used to measure the successful output of the industry is the number of productions that are done in a year. We still don’t have the 40% of local content in our television even though we have the best quality of equipments in the country. The input into the production process includes the audience, creative work, capital. The study seeks to establish the best way we can help the industry to move forward.

Essay On Foundation For Success - 1726 Words

FOUNDATION FOR SUCCESS My first 100 days is critical in laying a strong foundation for sustained long-term success. I plan to follow a defined, agreed framework to make my transition into the company a success for everyone involved. †¢ As a new employer to the company, I will start from ground zero irrespective of my earlier credentials. I need to build trust and credibility, and become part of the team. †¢ Different situations offer different problems and opportunities. I will need to understand and analyse the situation and strategise accordingly. †¢ The staff will be nervous but looking forward to my impact. I need to be cultural sensitive, but prioritise, take some ownership and start securing some early wins. †¢ It is on me to†¦show more content†¦Establish the short term and long term goals aligned to strategy. Run as a project if suitable i.e. develop schedule, budget, resource plan, etc. Identify some early wins. Implementation: Move out on A-item priorities, including communication of these objectives and goals, and priorities; Consolidation: Implementation and review of A-item priorities. †¢ Build relationships; †¢ Establish trust; †¢ Build my team. †¢ Establish an appropriate business rhythm with CEO, Board, Managers, Staff, Suppliers Customers. †¢ Growth †¢ Profitability †¢ Performance †¢ Competitive Advantage BUSINESS GROWTH PROFITABILITY †¢ To compete with the Amazons of this world, we need to establish an an operating framework that has the sales team focused on the best opportunities. †¢ Back end operations need to have efficient and effective processes in place that are best practice †¢ Company needs to be renown for its quality, performance and excellence. Growth Targets: †¢ Put in place a more Scientific Approach to identify best opportunities for new business. v Establish criteria, weighting’s, metrics to identify top 30% of opportunities to focus sales effort. 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